IRO
Born in Paris and inspired by the 70’s and 80’s american rock scene, iro is driven by the desire to build a simple and strong wardrobe composed like a soundtrack. To this New Yorker’s vintage rock spirit, was added Parisian romanticism and a joyful Japanese madness. An inspirational tryptic which gives IRO the perfect balance between coolness, sophistication and modernity.
From 2006 and the opening of its first Parisian boutique in Saint Germain, IRO has become a brand in its own right, desired and sought-after by all women of major cities. From Soho to Los Angeles, London to Seoul, Lebanon, Shanghai, Qingdao...
