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FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of "dressed-up casual" embodied by the style icons of the ‘70s. Since the brand’s inception in 2012, FRAME has rapidly evolved from the favourite denim brand of off-duty models, to a fashion house that produces four ready-to-wear collections a year. With headquarters split between Los Angeles and London, FRAME is known for its coveted wardrobe classics, American craftsmanship and its loyal, A-list following.