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Elevated, uncomplicated pieces to be worn everyday. Laing is a premium womenswear brand with a heritage in sleepwear.
Launched in 2016 by Laing founder Anna Murray, the brand came from a frustration of not being able to find premium, stylish sleep & loungewear in New Zealand. As the brand grew into ready-to-wear the principles of comfort & beautiful fabrics from the sleepwear range have remained at the heart of the design process.