Laing

Elevated, uncomplicated pieces to be worn everyday. Laing is a premium womenswear brand with a heritage in sleepwear.

Launched in 2016 by Laing founder Anna Murray,  the brand came from a  frustration of not being able to find premium, stylish sleep & loungewear in New Zealand. As the brand grew into ready-to-wear the principles of comfort & beautiful fabrics from the sleepwear range have remained at the heart of the design process.