Debbie Lawson, Founder 

What are your favourite brands?

Vanessa Bruno, and Frame. I love that the Devál brand is our own and includes pieces which fill in the gaps. Camilla and Marc is also so directional which is fun.

How would you define your personal style? 

 A bit French, I am nearly always wearing a   blazer. I love to wear jeans or leather pants and cute t-shirt, shirt or a jumper. On my feet I love to wear sneakers or boots. I like to keep it simple.

What are your favourite things to do around Wanaka? 

Skiing, walking, biking, yoga and socialising. I love it, there is always so much to do here and so many great people to do it with!

What piece could you not live without from your wardrobe?

My Sam New York Jacket, love love love.

How do you find inspiration for styling?

I often look at a piece and think ‘what are the best pieces I can pair it with’ to make outfits that look like clients have been styled from Europe. I take a lot of inspiration from magazines, social media and having a creative mind is a huge asset in this job.

What's your number one tip on finding your personal style? 

Always wear what makes you feel good, I don’t buy into fashion fads if they don’t work for me. The key staples in my wardrobe include;  black blazer, white shirt, great jeans, party top, fantastic dress, pair of leather pants, tidy tee shirts, ttwo yummy jumpers and a winter and summer jacket.

Jess, Manager

How would you describe your personal style? I love classic timeless pieces - the perfect blazer, great denim, white shirt and boots would be my go to look. Although by summer time I wear lots of dresses and skirts.

What piece could you not live without from your wardrobe? 

My Smythe duchess blazer is my tried and true staple. Easily my most worn piece. 

What is it you find most rewarding about being a stylist?

Nothing beats the feeling of styling somebody in a beautiful outfit that makes them feel confident and true to themselves. 

What's one accessory you never leave the house without?

My diamond necklace, it was a gift from my parents and I am never without it. Also my Jenny Bird gold hoops.


Gemma, Part-Time Stylist

What are your favourite brands?

Anine Bing, Zadig&Voltaire, Silk Laundry and Frame. I can’t choose three they are all fab

What is your favourite thing to do in Wanaka?

Take the boat out and explore all the beautiful bays and beaches and to jump in the lake.

What is your wardrobe staple?

A great pair of Jeans.


Jasmin, Online Co-ordinator

What piece could you not live without in your wardrobe?

My favourite pair of quality jeans. Jeans all day, everyday! 

What do you love the most about the Devál location?

I love the precinct, I think it is such a lovely wee avenue of shops! I also love that we are just up the road from the lakefront, I love to have my lunch there every day. Being amongst the mountains is also beautiful.

What is your number one tip on finding your personal style?

Wear what you love and dress for yourself. Finding pieces that make you feel confident and comfortable is key I think.